Whatever you might think of the Grammy nominated, million album selling, Forbes’ 65th most powerful woman in the world Taylor Swift, you do have to admire her sternly penned letter directed at Apple Music’s three month free trial in today’s news.
Threatening to pull her most recent‘1989’ album out from Apple’s clutches, Swift goes in for the kill. Demonising the three month free trial, she states that: “[…] Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”
The letter comes at an important time for the company as Apple Music, the new streaming music service, launches on the 30th of June.
Swift goes on to say: “This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt.”
Last November, when she removed her back catalogue from Spotify, she disliked the idea of a new experimental music service. “Everything new, like Spotify, all feels to me a bit like a grand experiment,” she said. “And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music.”
How seriously Apple will take the letter is unclear, and whether Swift’s ‘1989’ album gets a prime position on Apple Music’s streaming play list is yet to be seen. One thing is quite evident – Eddy Cue won’t be busting any dance moves to her next single anytime soon, and that, in this instance, is what matters most – you go girl!