Akai Pro APC40 YouTube contest
| Posted in Music Technology
The Akai APC40 Ableton control surface is currently landing on YouTube in a big way with the launch of a major competition lasting until the end of the year. Even better, the prize is about as good as it gets – Akai Professional is offering APC40 owners the chance to choose their own reward, with every product in the Akai range up for grabs. All you need to put your hat in the ring is a camcorder and a good idea.
How so? The manufacturer is leaping into the world of video social networking with arguably the best possible method of demonstrating how powerful a tool the APC40 can be – rather than just telling the world itself, it’s letting its customers do the talking. Every APC40 owner is being invited to record themselves on camera using the controller to operate Ableton Live in the most creative and exciting way that he or she can think of.
Waiting on YouTube meanwhile is a dedicated channel named the APC40 European Video Contest, where entrants can upload their videos for judging by an expert panel including well known APC40 users such as Sébastian Légere and Pascal FEOS. Entering is as simple as making your video, joining the APC40 European Video Contest group and adding your recording to the pile.
The competition is, says the manufacturer, an effort to discover “how you produce with your APC40 and how Live has changed for you”. Plus, once you’ve joined the YouTube group, you’ll also have access to the other entrant’s videos, so you can see how the APC40 is being used by your competition.
Nor will only one of the videos win a big prize. In fact, up to 20 prizes are on offer, with the overall winner being given the chance to choose anything they want from the Akai Pro range. The performers behind the next 19 winning videos will all earn a choice between an Akai Pro LPK25 or an Akai Pro LPD8.
While the contest officially began on November 1st it’s not yet too late to stand a chance of winning the Akai Pro product you’ve always wanted – entries can still be submitted up to December 31st. However, with a prize of this magnitude up for grabs, it’s likely that entries are going to appear on YouTube quicker than you can press record. Best to get on YouTube straight away then and start demonstrating your Akai APC40 prowess.
About Barney Jameson
A contributor, editor and in some cases creator of more music and pro audio magazines than he cares to remember, Barney Jameson is a veteran of writing about gear, and a pretty keen singer songwriter to boot.
Having started his musical education reading old copies of the Melody Maker while riding the tube to University in the mid-nineties, Barney once sang in a band called Sugarstone, troubling record company chequebooks not quite enough to make it a career option. Instead, he achieved his goal of starting a music magazine of his own when he founded Playmusic in the early noughties. Later on, having exploited VIP access to as many festivals as possible, he wrote about the pro audio industry throughout Europe and the Middle East, travelling to far-flung destinations such as Dubai, Doha and Muscat (nice mountains).
As the latest addition to the DV247 team, Barney has big plans. But when he’s not plotting online domination of the musical instrument world, he keeps himself busy writing songs on a battered old acoustic guitar and playing them to audiences in his home town.
Tags: ableton live, Akai Pro, APC40 controller, APC40 video